60-day growth guarantee

Keep Your Cranes Booked & Build Lasting

We are the only boutique company specializing in Crane Operator Marketing.
We are the only boutique company specializing in Crane Operator Marketing.
  • Increase crane bookings 2-3x to meet your goals
  • Build Long-Term Contractor Relationships
  • Operator hiring & Growth Strategies
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Z&M Consultants

Crane-Industry Marketing Specialist
Working with a 2-person marketing agency can provide a more personalized and hands-on approach, allowing for more flexibility and efficient communication in the decision-making process, which can benefit a company looking for a more tailor-made crane marketing strategy.
  • 10+ Years of Digital Marketing Experience
  • Sales Experience at Giuffre Cranes, Inc
  • 4+ Years in Crane Operator Marketing
  • 100% Risk-Free Marketing Packages
  • 0% chance of working with your competition
  • Chicago Roofing Contractor Association Members
Free Consultation

Crane Operator marketing Experts

We Know How To Book Your Cranes All Year Round

  • HVAC Unit Lifts
  • Container Lifts
  • Steel Erection
  • Tree Removal
  • Wind Turbine Maintenance
  • Truss Lifts
  • Equipment Lifts
  • Hot Tub Lifts

We are experts in both digital marketing and driving leads for crane companies

All-In-One Service

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Website Creation

Our agency creates user-friendly and modern websites for a crane company that can increase your online presence, improve credibility, and use sales funnels that highlight your expertise to convert visitors into callers. Without having to hire a tech team.
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Online Advertising

Our agency can help a crane company by developing and executing targeted online advertising campaigns that reach the right audience and generate leads, utilizing industry-specific keywords and ad formats to effectively promote the company's services and differentiate them from competitors in the online space.
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Customer Research & Branding

Our agency can help a crane company by conducting market research and analyzing customer behavior to gain a deeper understanding of their target audience and tailor their marketing strategies to effectively meet their needs and preferences, resulting in more successful campaigns and increased leads.
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SEO/GMB Experts

Our agency can help a crane company by optimizing their website and Google My Business listing for search engines, using industry-specific keywords and best practices to improve their search rankings, increase website traffic, and generate more leads through organic search.
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Long-Term Strategy Partners

Our agency can help a crane company by becoming a long-term strategic partner, working closely with them to develop and execute a comprehensive marketing plan, and by only working with a select few clients, we are able to provide a more dedicated, tailored and hands-on approach, which can result in a more consistent and successful long-term marketing strategy.
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Cost Segregation Service

Our agency can help a crane company not only with marketing services but also with cost segregation analysis to identify and reclassify building components to accelerate depreciation and generate tax savings, by providing an additional service of cost segregation, we can help the company to not only increase its revenue through marketing but also save on taxes and improve its financial performance.
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60 Day Trial
Full Marketing Partnership

50% off

(Best Value)
To reduce risk for all business owners we offer our full services at 50% off for the first 2 months to stimulate leads and sales growth for your company.
  • Upfront website to try before you buy
  • Sales funnels online & offline
  • 60 day growth guarantee
  • Monthly lead reports
  • Paid advertisements
  • Direct marketing methods
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Website & Online Marketing


/ off
(First 2 months)
This option is best if you are looking to increase your web presence along with bringing in more jobs through online marketing.
  • Upfront website to try before you buy
  • Continuous website edits included
  • SEO included
  • Google my business optimization
  • Google ads
  • Social media ads
  • Competitor research
  • Monthly lead reports
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Full Marketing Partership


(for 2 months)
For business owners that want a sales and marketing force combined. We provide a website for you designed to convert leads into customers, along with full marketing support such as paid ads and direct marketing tactics.
  • Upfront website to try before you buy
  • Custom made website tailored for your brand
  • Continuous website edits included
  • Advanced SEO
  • Advanced Google my business optimization
  • Google ads
  • Direct marketing tactics
  • Social media ads
  • Custom brand photos
  • Branded videos for youtube and ads
  • Videos for youtube and ads
  • Monthly lead reports
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What Our Partners Say


What experience do you have in the crane industry?

Richie Zarnicki has worked with Giufree Cranes as a salesman for 2+ years.

We have worked successfully with GF Crane in Chicago for 3+ Years. We have a deep understanding of your customers unique challenges faced by their project. We use this knowledge to craft effective marketing strategies that drive results.

What does the process of starting work with your company look like?

Getting started with our company is a straightforward process. We'll begin by having a consultation with you to understand your business, goals, and target audience. After that, we'll work with you to develop a clear digital strategy that aligns with your business objectives.

Once we have a plan in place, we'll begin implementing the tactics outlined in the strategy. This may include things like setting up and optimizing your website, optimizing your Google Business Profile, and running advertising campaigns. We'll also work with you to set up tracking and measurement systems to monitor the progress of your campaigns.

Throughout the campaign, we'll be in regular communication with you to ensure that everything is running smoothly and to make any necessary adjustments to the strategy. We'll also provide regular reports and analysis to keep you informed about the progress of your campaigns.

Overall, we strive to make the process as smooth and stress-free as possible so you can focus on your business while we handle the digital marketing.

How can you help increase our online visibility and attract more customers?

We can help increase your online visibility through a variety of tactics such as search engine optimization (SEO), pay-per-click advertising (PPC), and Google My Business ads (GMB). We track how many phone calls/leads you receive per month. We use these numbers to either adjust or amplify our strategies.

How do you measure the success of your campaigns?

We use a software called CallRail to track phone calls and form submissions on your website. This allows us to see exactly where you jobs are coming from and see exactly what language attracts your customers to you.

How does your 'Upfront Website to try before you buy' deal work?

Our upfront website deal allows you to use a fully functional, modern website to 1) Help us better bring in leads for our marketing efforts, and 2) Significantly stand apart from your competition.

We will work with you to design and develop a website that meets your specific needs and goals. Once the first 2-month contract ends we will either 1) Continue our marketing partnership & discuss flexible payment options for the website, or 2) Discontinue our partnership and restore your old website, or 3) Discontinue partnership, but buy the new website we created for you.

How do you guarantee results in 60-days?

We are confident in our ability to deliver results for our clients in the crane industry, which is why we offer a 60-day guarantee on our work. If you are not satisfied with the results of our work within the first 60 days, we will work with you to make it right or you can discontinue the contract. Additionally, we offer 50% off the first two months to help make it risk-free on your end.

Do you work with our competitors?

No, we do not work with direct competitors of our clients to ensure that we are providing the best possible service and results for each individual company.

What is the process of working with your cost segregation expert?

We will first schedule a meeting with our cost segregation expert, Kevin Cawley, to evaluate your property and identify potential tax savings opportunities. Once we have a plan in place, we will work with you to gather the necessary documentation and complete the process, which includes filing the required forms with the IRS. Throughout the process, Kevin will be available to answer any questions you may have and provide guidance on how to optimize your tax savings. Visit https://costsegkev.com/

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Set up a 15-minute free consultation

Leading the Way in Crane Marketing

Contact our agency today and let our industry-specific expertise, personalized service, and proven results help you achieve your business goals.
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case study: GF Crane of chicago

G.F. Cranes Success Story: Finding The Right Audience

Objective: GF Crane is a mid-size leading crane operator company that specializes in lifts such as HVAC/AC units. They wanted to increase leads for their business by targeting contractors and other professionals.

Solution: We reached out to multiple contractors and asked them about the specific challenges they faced when looking for crane companies to handle their unit lifts.

Based on the research, we recommended a targeted approach that focused on highlighting GF Crane's experience and expertise in handling HVAC/AC unit lifts. We worked with GF Crane to update their website and create new advertising materials that featured language and terminology that would resonate with contractors. Within the first 6 months of the campaign, GF Crane saw a 50% increase in leads and continues to corner its market.

The same principle can be applied to roof trusses, steel beams, container lifts, and more.
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