10 Proven Strategies for Sales, General, and Marketing Managers to Own Your Market.

Majority of crane companies are playing the same competitive game with traditional marketing which involves a lot of time, employee will and gas money to find new business in your area. Its frustrating to see another crane on a job that you should've won or to find a new customer that is working with a competitor. We understand the challenges you face and we are here to explain how a web presence can help you win your market and increase profits!

The Problem

In today's digital world, customers increasingly rely on the internet to find and select service providers. Unfortunately, many crane companies are still struggling to adapt to this shift. The lack of a robust online presence limits their visibility, hindering their ability to attract and win new customers. This leaves sales, general, and marketing managers grappling with the challenge of navigating the digital landscape and harnessing its potential for business growth.

Why Should You Be Concerned?

If you don't adapt to new marketing strategies then competitors can dominate search engine results, capture valuable leads, and secure lucrative contracts, while your company struggles to gain traction. The fear of being left behind, losing market share, and missing out on significant growth opportunities can be overwhelming.

We have the solutions to address these concerns and empower your crane company to thrive in the digital era.

Solution 1: Develop an Engaging and Mobile-Responsive Website:

Create a visually appealing and user-friendly website that showcases your crane services, expertise, and unique selling propositions. Ensure it is optimized for mobile devices to cater to the growing number of customers who search for services on their smartphones and tablets.

  • Create simple call to actions such as phone call and form submission buttons.
  • Compress images and videos for quick load time and page speed.
  • Create trust and credibility with your landing pages that explain why new customers should call you.
Image of a call and form submission on the homepage.

Solution 2: Implement Effective Search Engine Optimization (SEO) Strategies:

Utilize targeted keywords, optimize meta tags, headers, and URLs, and create valuable content that resonates with your target audience. This will enhance your search engine rankings and drive organic traffic to your website. As you can see below the rankings increased within 2 months.

Rankings increased (green) before rankings (red)

Solution 3: Harness the Power of Pay-Per-Click (PPC) Advertising:

Run targeted PPC campaigns on platforms like Google Ads to appear prominently in search results. Set specific budgets and target keywords relevant to your crane services to reach customers actively searching for them.

Results of strategic ad placements.

Solution 4: Leverage Social Media Channels:

Utilize platforms such as LinkedIn, Facebook, and Instagram to engage with your target audience, share industry insights, and build brand awareness. Create compelling content and foster meaningful connections to expand your reach.

  • LinkedIn - connect with your ideal audience by sending messages. You can also send in-mail messages with ads.
  • Facebook - post your jobs and interact with potential customers or locals in the area. You can also target specific contractors with ads.
  • Instagram - post your jobs so your posts build awareness.

Solution 5: Build an Online Reputation through Reviews and Testimonials:

The most underrated approach to help your business succeed. Encourage satisfied customers to leave positive reviews on popular platforms like Google My Business and industry-specific websites. Showcase testimonials on your website to build trust and credibility among potential customers.

Solution 6: Optimize Your Google My Business Listing:

Claim and optimize your Google My Business listing to improve local search visibility. Provide accurate business information such as the type of service you provide, cities you serve, monitor and respond to reviews, and upload high-quality images to enhance your online presence. This improves your rankings dramatically. As you can see Google my business are an important source for calls.

Google My Business calls & Google Ad calls.

Solution 7: Monitor Analytics and Adjust Strategies:

Regularly track and analyze website analytics, keyword rankings, and conversion rates. Use data-driven insights to refine your marketing strategies, optimize campaigns, and maximize your return on investment.

Your Google Analytics account will have all this information.

Solution 8: Invest in Content Marketing:

You will be surprised what contractors search. "How to operate crane", "how much does a mobile crane rental cost"

Create valuable and informative content such as blog posts, videos, and case studies that educate and engage your target audience. Position your company as a thought leader in the crane industry to attract qualified leads.

Solution 9: Collaborate with Industry Professionals In Your Area

Forge partnerships with influential individuals or organizations relative to the crane industry so you can build your network. This includes:

  • Commercial property managers
  • Local municipality officials
  • Architects
  • City inspectors
  • Suppliers
  • etc

Solution 10: Partner with a Specialized Crane Service Marketing Firm

:Consider working with a specialized marketing firm that understands the unique needs of crane services and how contractors behave online. Contractor online behavior is different in each market, however it is best to share your goals with the company so they can properly do their research and present you a step-by-step plan.

In Summary

A web presence can absolutely increase your market share and give your company a competitive edge. Crane service marketing on the other hand, is an effective method to increase your visibility through a web presence using digital marketing strategies to increase new customers, profits and market share.

What's holding you back? Change can be scary however the cost of inaction may lead to stagnation or a decline in market share leading to missed opportunities.

3 ways we can help.

  1. We can provide a free audit.
  2. Provide you with a free marketing plan.
  3. We provide a 2 month trial to see if this is a good fit for you.