Client Overview: Zeidman & Carpenter is a law firm specializing in business, family, estate and real estate law.

Challenge: The partners were eager to grow but struggled with managing Google Ads themselves. Due to time constraints and poor results, they agreed to a trial period. In their Google Ads account, they were running smart campaigns, which was not ideal for service businesses.

Solution: While revamping their website for SEO, blog pages, and service area pages, we created Search and Performance Max campaigns, organizing each ad group by practice area. We also implemented call and form tracking to measure results.

Results: They received all types of law inquiries—mostly divorce and business law matters—while cost per click decreased from hundreds to thirty dollars per lead. As shown in the image to the right, they've consistently averaged 60 new leads per month.

Testimonial
"We couldn’t be happier with the work from Z&M! Since partnering with them, we've seen a progression in our lead generation and overall marketing impact. They’ve streamlined our lead tracking process, making it easy to see where our leads come from and how they are categorized, which has been invaluable in focusing our efforts. The communication is proactive, always keeping us updated, and quick to respond to any questions we have. We truly feel like they’re invested in our business success. Highly recommend!."
- Jade, Partner