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Mr. Crane
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Mr.Crane Case Study:
$1.5M+ in 1 Year.
Client Overview: Mr. Crane is a crane service company.
Challenge: The general manager sought clarity around their marketing efforts and needed to see more concrete results. Upon reviewing their Google Ads account, we discovered their current vendor was wasting thousands of dollars monthly and, critically, had failed to implement any tracking for calls or form submissions.
Solution: During a trial period, we took immediate action. On the first day, we restructured their Google Ads account, optimized their Google My Business profile for better local search rankings, and implemented call tracking. Over time, we enhanced their website by adding service area pages and improving their fleet page.
Results: We doubled leads in 3 months. Thousands in mis-spending was allocated to campaigns that drove in $100,000's worth of bids, and all types of construction projects that significantly increased ROI.
Testimonial
"Our experience working with Z&M has been exceptional. Their marketing strategies has significantly increased our leads and we are excited about the direction moving forward"
- Kameron, General Manager


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