📍 Located in Chicago, IL
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Watch this 3‑Minute Demo Video:
How
Our AI Chatbots For Websites Turn Leads
into
Revenue.

Disqualify low-quality leads while qualifying serious clients.
Handle common questions and objections like a real assistant.
Increase revenue
from warm leads already visiting your website that want answers immediately.
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Legally Compliant
Lead Quality
Guarantee
Month-to-Month
Contracts

Success Stories From Our Partners

$1,500,000+
Revenue
"One of the things I appreciate most is how responsive they are. We've tripled our business in the past 12 months."
60+ Qualified Leads
Monthly
"They're driving leads and their SEO is working. I can't stress enough these guys are the real deal."
3x In New Clients
Monthly
"They came in and built an amazing website, built our brand and brought in more clients."
200% + Patients
Increased Referrals
"Since Day 1 my website has been an asset in growing and sustaining my business."
30+ Tree Removals
Monthly
"It's been picking up, I've been busy. I think he goes over with doing his job from what I use to have."
Increased Traffic
Website Development
"Since working with Z&M we've seen more traffic and overall it shows better quality and service."
Watch Demo Video
Monthly Marketing
How we can help you increase revenue.

Get Marketing Insights or Start Your Project

Our AI Assistant can answer your marketing questions 24/7 and help us understand your business goals. Share details about your project and we'll connect you with our strategy team.

For the most accurate response, include:
Your Company Type & Industry
Business sector and company size
Your Business Location & Service Area
Where you operate and target market
Your Primary Business Goals
What you want to achieve with marketing
Your Current Marketing Efforts
Marketing strategies you're already using
Note: Our AI Assistant doesn't give instant quotes, but it makes sure your request gets to the right team fast for personalized solutions.
Z&M AI Assistant is here to help you 24/7. Your conversation is private and secure.Privacy Policy

How Our Marketing and AI Chatbot Increases Your Revenue

1. Website
We fix your website, create new pages, and improve the content that increases your online presence.
3. Leads
We track all calls and forms - we only count qualified (interested) leads.
Increase Revenue
We improve your lead generation machine every month.
2. Advertising
We use Google Ad campaigns to win their attention and use language to turn them from visitors into callers.
4. Monthly Reports
You get real-time new lead data and monthly reports for lead clarity. Know cost per lead, returns and more.

Tailored & Proven Systems, To Grow Your Company

Crane & Rigging
Law Firms
Accounting
Construction
Crane Service
Crane and Rigging Marketing
Cutting ad spend and 3x’d leads in 3 months time - to over $1M in added revenue and Millions in bids in 1 years time.
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Law Firm Marketing
Turning their ads budget into actual leads up to 70 per month and cutting cost per lead from $100s to $30s.
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Accountant Marketing
Redesigning their website and google my business profile that drove in 200 new clients in 2 years.
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Contractor Marketing
Focusing on HUD leads only, 5 leads worth 100k with $167 ad spend in 1 month.
Get A Tailored Plan

Crane Service Marketing

From 0 online presence to $1M in added revenue in 1 year’s time.
Get A Tailored Plan

Real Leads. Real Calls. Real ROI

We've helped service businesses generate over $1M in tracked revenue in 12 months. We've analyzed over 10,000 calls to understand how customers choose their service providers. Our compliant call and form tracking automates this process, helping you transform calls into high-converting campaigns while reducing costs and closing more leads.
Lead qualityLead qualityLead qualityLead qualityLead quality
Call Tracking
Real-time call analytics provide instant insights with automated call summaries. You'll get instant email notifications with contact details, call source, and recordings to help track and convert more leads efficiently.
Form Tracking
Form Tracking reveals what motivates visitors to click "submit" on your forms. Combined with call tracking, this illuminates your complete lead activity—giving you insights to market and spend smarter.
Label Leads & CRM Integration
We can label leads and integrate with your preferred sales CRM. We create custom rules to tag and qualify leads based on keywords identified during conversations, which saves your team valuable time.
Track All Marketing Channels
From Google My Business, Organic, Social, Google Ads or Direct Marketing, automatically analyze keywords from customer calls to uncover trends and discover new business opportunities.
Measure Spend & Make Decisions
Tracking lets you track calls, texts, forms, and chats as easily as you track clicks. Get the metrics you need to spend smarter on everything from paid search to print ads in one easy, powerful dashboard.

Turn Website Visitors Into Real Leads & Sales

We develop websites right the first time using proven systems as we tailor the language to turn visitors into leads. We help service-based businesses generate consistent, qualified leads through Google Ads, SEO, and Google Business Profile optimization—all tracked, integrated, and performance-driven, with a website included.
Before
After
Before
After

Frequently Asked Questions

SEO
Google Ads
Website
Tracking
What does call tracking cost?

Plans are included with our marketing services. If you’d like call tracking only, please inquire and tell us more about your needs as we’d be happy to set this up for you.

Does call tracking integrate with our CRM?

We integrate with Clio, HubSpot, Salesforce, and most CRMs. Each call or form submission is logged automatically under the contact record.

Are calls recorded, and is that legal?

Calls can be recorded for quality assurance. We enable a brief, automatic disclaimer to comply with one‑party or two‑party consent laws in every state.

Can we keep our existing phone number?

Yes. We can port your current number into the tracking platform or mask it so callers still dial your area code as it will direct to your actual business number.

Will tracking numbers hurt our local SEO or Google Business Profile?

No. We use dynamic number insertion (DNI) so all tracking numbers are directed to your business number; tracking numbers only appear to website visitors.

Can you pause or adjust budgets at any time?

Absolutely. Budgets, keywords, and targeting can be changed within 24 hours—no long‑term ad‑spend lock‑ins.

How do you track conversions and ROI?

We install call‑tracking numbers and form‑tracking tags on your site, feeding data back into Google Ads and your dashboard. You’ll see cost‑per‑lead and keyword performance in real time.

How soon will we see leads?

Campaigns go live within 1  days of creating; most clients receive the first qualified calls or form leads within 1 day to that first week.

Who owns the ad account and data?

You do. We build campaigns inside your Google Ads account, so you keep all historical data even if we part ways.

What’s the minimum ad budget you recommend?

If you’re starting out we recommend at least $1,000 per month, depending on the average cost per click in your industry. Google is constantly changing its algorithms so it needs data fast to make better decisions to drive quality leads. If you already have a google ads account we can work within your current budget, however, we’ll need to analyze your account, online market, cost per click, etc - to determine the right strategy on how many leads you’d like to win per month.

How long does it take to build a website?

We can generally create basic, growth and advanced websites within 30 days - however, for large complex sites we need your feedback consistently and promptly in order to complete the project in 30 days.

What happens after the site goes live—do you handle updates?

Yes. You’ll get a simple editor to make basic text/image changes yourself, plus optional monthly maintenance where we handle security, backups, and new page additions.

Who owns the website and content after launch?

You do. Once the final invoice is paid, full ownership (design, copy, images, and domain) is transferred to your company.

What does a “basic” website include?

A modern, mobile‑first design with: Home, About, Service pages, Service‑area page, Contact form, and trust‑building video sections—similar to Versatile Crane Rentals.

Will you rebuild from scratch or improve our current site?

We can do either, but a fresh Webflow build gives you a faster, more scalable foundation with cleaner code and easier edits.

Do you work with our existing domain?

Yes. We can transfer or repoint your current domain to the new site—zero downtime.

What’s the difference between your SEO packages?

Basic plan for companies that need visibility in one metro area. Includes service pages, area you serve and the essentials to win leads if you’re only advertising with a small budget. Like versatilecranerentals.com

Growth package designed for companies expanding into multiple practice areas or regions. Adds stronger link building, pages on the website to reach more searchers, and deeper optimization to win leads from Google My Business, Organically and strategic Ads. Like zeidmancarpenter.com

A powerhouse build that blankets every city and county in your target territory. We combine authoritative backlinks with frequent content updates, turning your site into a nonstop lead‑generation engine.Like Mrcrane.com for example.

How will I know the ROI of SEO?

Every lead or phone call generated from organic traffic is tracked in your dashboard. You’ll see keyword gains, traffic, and actual consultations attributed to SEO each month.

Who creates the content and backlinks?

Our in‑house team handles keyword research, on‑page copy, and white‑hat link outreach. You approve all topics before anything goes live.

Will SEO affect my current rankings or traffic negatively?

All changes are staged and tested first. We benchmark your existing performance and roll out optimizations gradually, so there’s no sudden drop in visibility.

Do you guarantee page‑one rankings?

We guarantee growth—not a specific position—because rankings depend on Google’s algorithm and your competitors. If key metrics (traffic & qualified leads) don’t improve within 120 days, we’ll work for free until they do.

How long before we see measurable results?

Most clients notice ranking & traffic improvements in 90–120 days. SEO compounds over time; we set quarterly milestones and send monthly reports so you can track progress.

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